Offline 16 Event by VitaHealth & Tropicana

Petaling Jaya (16 July 2024) – VitaHealth Malaysia (“VitaHealth”), an Australian-owned healthcare company teamed up with Tropicana Corporation Berhad (“Tropicana”) to jointly host Malaysia’s longest Offline 16 event. In line with the companies’ ESG commitments, this first-of-its-kind event pays homage to World Mental Health Day by the World Health Organization, promoting a healthy mind for a healthy life. The Offline 16 event is scheduled on 17 August 2024 at the newly refurbished and exclusive Grand Ballroom of Tropicana Golf & Country Resort, covering more than 20,000 sq ft area.

This engaging event fosters face-to-face interactions with the participants without the use of mobile devices or screen time for 16 consecutive hours. Participants will be treated to a series of exciting activities such as a fitness challenges, games zone, F&B corner, reading alcove, art therapy sanctuary, health checks, yoga sessions, stand-up comedy performance by the popular Douglas Lim, badminton with Malaysia’s champion and VitaHealth’s ambassador Pearly Tan, sharing session with Malaysian Mental Health Association (MMHA) and many more! Aside from raising awareness about the stress caused by digital distractions, these exercises also encourage participants to unplug and recharge, promoting the ideology of “disconnect in order to reconnect”.

Established in 1947, VitaHealth is an Australian-owned pharmaceutical corporation offering an impressive 350 SKU across key markets in Southeast Asia and China. Dr KS Beh, Chief Executive Officer of VitaHealth (Malaysia and Singapore) shared, “As a global nutrition provider for more than 70 years, our Group firmly believes in our long-standing value that a true quality of life stems from a harmonious balance between physical health, and foremost, mental wellness. In recent years, the prevalence of mental health issues has become a global concern. Beyond traditional factors such as family dynamics, work stress, and financial pressures, widespread digital exposure has emerged as a significant influence. The pervasive impact of social media and digital gadgets has significantly impacted our lives, often leading to increased stress levels. Inspired by these insights, I initiated Offline 16, an empowering event aimed at raising awareness of the importance of unplugging from digital devices. This initiative coincides with VitaHealth’s 77th anniversary, reinforcing our commitment to promoting holistic well-being.”

This event offers sensory, personalized and impactful experiences for one to unplug, unwind and recharge. By partnering with Tropicana, we are confident that this initiative will raise mental health awareness and bring benefits to the participants. In addition, we are happy to share that Offline 16 is setting a new record in the Malaysia Book of Records as the most accumulated offline hours in a day.”

Ong Chou Wen, Chief Executive Officer of Tropicana divulged, “Since 1979, creating a safe, sustainable and thriving community is at the heart of everything that we do. We started our sustainable journey centered around 8 development DNAs and 3 ESG pillars, namely People, Planet and Partnership. With this in mind, we value the well-being of our people as we believe mental health should be valued, promoted, and protected. We strongly support the Offline 16 event, encouraging everyone to know the benefits of mental wellness and obtain the right support system. We believe it is a universal human right to have a healthy mind.” He added saying, “We are very thankful to the amazing VitaHealth team and the participating partners for joining us as we embark on this meaningful ESG journey.”

Present at the official unveiling Offline 16 event, Watsons Malaysia’s General Manager of Marketing and Customer Growth, Danny Hoh stated, “We are proud to be one of the participating partners as we find Offline 16 offers a truly unique experience to its participants. Our corporate responsibilities go beyond just being a health and beauty retailer. We are committed to inspiring others to embrace not only a healthy appearance but a healthy mind. By encouraging everyone to participate, we can make a positive impact together.”

Other partners are The Malaysia Book of Records, Malaysia Mental Health Association (MMHA), Watsons, Tunku Abdul Rahman University of Management and Technology (TARUMT), Celebrity Fitness, Yonex, Ogawa, Tai Thong Moon Cakes, Thai Odyssey, Big Bad Wolf Books, Purity Sanctuary, Dr. Stretch, Lululemon, Kafen, Urban Solution Visioncare, Ecobasis, and Sports Direct.

UNPLUG TO CHARGE UP AT OFFLINE 16

Step into a world of engaging activities designed to immerse all participants in both relaxed and fun experiences, all without the distraction of mobile devices or screen time. Over the course of 16 hours, participants will have the opportunity to connect, create, and unwind in a gadget-free environment. Whether you’re looking to dive into interactive experiences with arcade games or board games, challenge yourself with fitness activities, Zumba or badminton, or indulge in some me-time with yoga, a sound bath, art therapy, reading, or a relaxing massage, there will be something for everyone. For entertainment lovers, enjoy the laughter of stand-up comedy or the rhythm of live band performances. This event promises a dynamic and enriching experience that caters to all interests and passions.